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Sunny days ahead

nordic headwear
Minimalistic everlasting classics

We know headwear and are constantly pushing the limits within modern headwear.

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Make your statement

Originals with flat visor

 —  Free shipping in Denmark & EU (EU: Orders +65€)
Our story

Upfront emerged as a headwear brand for the forward thinking back in 2009 and today we still stay true to our roots of high quality headwear and related accessories.