About Us

For more than a decade, UPFRONT has been a leader in Scandinavian headwear.

Guided by the principles of Danish Design, our products are defined by a thoughtfully balanced aesthetic, an unwavering commitment to quality, and a passion for the details. Inspired by traditional Nordic craftsmanship, UPFRONT looks to both the past and the future when creating top quality caps and related headwear. By combining tradition and innovation, each day we are making uniquely specialist products that stand the test of time and outlast the rise and fall of trends.

With any UPFRONT product you can feel the difference - from the rich materials, to the meticulous design, to the expert construction. UPFRONT is more than accessories. It’s a work of pride and passion, designed and crafted to last.


Sincerely UPFRONT,
Headwear specialist since 2009.